My mind usually switches off during ad breaks on the TV, I don’t want to be reminded for the 20th time that I can save a rand on feminine pads at my local super market. Perhaps if you sent something into space and video-taped it, I may take an interest.
For their Space Chair ad campaign, electronics manufacturer, Toshiba, did just that to advertise their new REGZA SV LCD TV series. Using a helium balloon, they sent a biodegradable chair to the edge of space and filmed the journey with their own ultra-compact HD camera. Have a look at the ad below.
How awesome was that? The tag line was great – “Armchair viewing, redefined” – pretty cool, no? Hit the jump to see the making of video and some trivia about the project.