It’s not every day that big video game companies create new IP, instead preferring to rely on the name impact of existing, highly successful titles instead. This is why Mario has his face on so many Nintendo titles. Creating new IP is adding extra risk to what is, admittedly, a highly costly business. So it’s with no surprise, really, that we learn that Mario was originally supposed to be the face of Splatoon, Nintendo’s new third-person online battle arena game. I fill my super soaker with multicoloured ink, dunk my paint roller, and head for the urban parkways to see what Splatoon is all about.
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