In a world full of knock-offs, Kiwi illustrator Barn Bocock of How to Carve Roast Unicorn creates some clever Star Wars-themed brands that we’d certainly like to wear. Have a look at Bocock’s series of parodied logos after the jump.
Tag: nike
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Super Cool Soccer Ads
I can’t say I’m a big fan of soccer. I remember having to play it during the physical ed classes in school. I use the word “play” loosely – I mainly sat on the bench and occasionally stepped out onto the pitch to kick a ball that wandered into my vicinity. If there ever was a position for what I did, it would be “left right out”.
With less than three weeks to go before the start of the 2010 soccer world cup here in South Africa, I found this great commercial to get me into the mood for footy. It’s packed with football royalty with the likes of Cristiano Ronaldo, Didier Drogba, Patrice Evra, Wayne Rooney, and a certain donut-eating, beer-drinking cartoon character. Check out Nike: Write The Future below.
http://www.youtube.com/watch?v=idLG6jh23yE
Coming up after the jump, another Nike ad directed by the very cool Guy Ritchie and Powerade’s never-ending game.
For the couple of weeks that the FIFA Soccer World Cup will be running, South Africa is going to be the centre of the world. With the tournament a mere 34 days away, sportswear giant Nike has teamed up with awesome designer/illustrator Kronk (Cape Town FTW!) to create a range of clothing that represents Mzansi and our love for the beautiful game.
Nike released a 30-second spot showing Mzansi “bleed its colours” with the greens, blacks, and yellows of the national flag seeping through the city. Kronk plays a little cameo in the clip, check it out.
http://www.youtube.com/watch?v=oHA4A760iFw
Kronk is one of six international artists who collaborated with Nike Sportswear to create an alternative national team kit. He was asked to make a crest, mascot, print, and typeface in his unique style. His designs were revealed at a media launch that happened earlier this week. For more info and images on that, hit the jump.
This slick animated short was made by London Studio I Love Dust was for Nike Japan’s “Sister One” launch in the Southeast Asian market. Inspired by popular elements in anime (neon lights, upskirts, Godzilla-sized monsters, etc.), the video tells the story of a dancing-girl-turned-superhero trying to save a metropolis from rampaging robots.
What you see below is the director’s cut of Nike Chase. Enjoy.
For more from Nike Sportswear, visit them on and follow them on Twitter.
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Bleed Your Colours
Dear readers, you may have noticed some Nike advertising on the blog in the past few days. If you’ve clicked on a few of those adverts then please accept our thanks for we shall be able to afford beer, breath mints, and dog food (we have two flying puppies).
In these ads, you’ll recognize pretty-boy footballer Cristiano Ronaldo who will soon be visiting our South African shores for the football extravaganza, the 2010 FIFA World Cup. You may have also noticed the popped collar of that ubiquitous polo shirt he’s wearing. It’s no ordinary polo, for it is the Nike Grand Slam Polo that is made from flat-knit fabric and features a subtle vented collar construction. I have no idea what that means, but it certainly does look cool, and sometimes that’s all you need in life.
To launch the Grand Slam Polo, Nike enlisted the services of British photographer Rankin and athletes like Cristiano Ronaldo, Joe Cole, and Patrice Evra. Have a look at the Bleed Your Colours ad below.
http://www.youtube.com/watch?v=xLTAMykfYMk
To see more top kit, have a look at Nike Sportswear on and on Twitter.
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The Nike Music Shoe
Sportswear giant Nike is going big in Japan with a great campaign for their Free Run+ running shoes. Nike asked the Japanese DJ duo HIFANA to make music by leveraging (love those marketing terms!) the bendable qualities of their new footwear. The duo happily obliged, hooking up the shoes to their sound system and experimenting with the different sounds the shoes made when twisted or bent.
Shot in some secret location in Tokyo, this is their performance.
The homage to 2001: A Space Odyssey in the beginning is a nice touch. If you’d like more technical details on how it’s done, see here.
I believe there will be a disclaimer saying the shoes sold at retail won’t actually make music when you’re using them, which is a pity. The world needs more music.
[via PS3ZA]
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Exploit Yourself
We’re not talking about selling your jiggly bits on Sea Point main road, but testing your own limits when it comes to sports, and by sports we don’t mean prostitution. Unless prostitution is a legalized sport, which it isn’t, or won’t be until the Soccer World Cup in 2010 ;-)
Anyways, swiftly moving on, “Exploit Yourself” is a fictitious Nike commercial created by Big Lazy Robot featuring a hoodie-wearing robot running and jumping about in his Nikes.
Check it out below or watch it in HD at Vimeo.
Earlier we had robots that consumed flesh to sustain themselves, then it was the death-dealing RoboGeishas, and now robots doing extreme running in our favourite sport shoes. I think the writing is firmly on the wall…
[via Like Cool]
As seen in the previous post, there are some supremely creative people out there. As part of the unwashed not-so-creative masses, it’s inspiring to see the imaginative content that can be made. This holds true for advertising – I have become desensitized to it, and try to avoid all the bland, run-of-the-mill stuff. However, these incredible examples of product advertisements from deviantART that you might not have seen give you an idea on how creative advertising can be.
Tiger Beer Energy
Playstation 3
Nike Environment Protection
Nikon D300
Bacardi
Adidas
Ecko unltd
See the full list of 55 incredible product advertisements at Presidia Creative. And let us know of any that you liked.