Clarence Hailey Long, Jr (1910-1978) had a face sunburned to the color of saddle leather and obviously had his priorities straight, saying “If it weren’t for a good horse, a woman would be the sweetest thing in the world.” A photo of the Texas cowboy in a 1949 issue of LIFE magazine served as inspiration for advertising executive Leo Burnett, who in 1954, conceived the supremely masculine “Marlboro Man”. More about the man and the campaign after the jump
