Tag: Bleed Your Colours

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The Nike Sportswear x Kronk Collection

For the couple of weeks that the FIFA Soccer World Cup will be running, South Africa is going to be the centre of the world. With the tournament a mere 34 days away, sportswear giant Nike has teamed up with awesome designer/illustrator Kronk (Cape Town FTW!) to create a range of clothing that represents Mzansi and our love for the beautiful game.

Nike released a 30-second spot showing Mzansi “bleed its colours” with the greens, blacks, and yellows of the national flag seeping through the city. Kronk plays a little cameo in the clip, check it out.

http://www.youtube.com/watch?v=oHA4A760iFw

Kronk is one of six international artists who collaborated with Nike Sportswear to create an alternative national team kit. He was asked to make a crest, mascot, print, and typeface in his unique style. His designs were revealed at a media launch that happened earlier this week. For more info and images on that, hit the jump.

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Bleed Your Colours

Dear readers, you may have noticed some Nike advertising on the blog in the past few days. If you’ve clicked on a few of those adverts then please accept our thanks for we shall be able to afford beer, breath mints, and dog food (we have two flying puppies).

In these ads, you’ll recognize pretty-boy footballer Cristiano Ronaldo who will soon be visiting our South African shores for the football extravaganza, the 2010 FIFA World Cup. You may have also noticed the popped collar of that ubiquitous polo shirt he’s wearing. It’s no ordinary polo, for it is the Nike Grand Slam Polo that is made from flat-knit fabric and features a subtle vented collar construction. I have no idea what that means, but it certainly does look cool, and sometimes that’s all you need in life.

To launch the Grand Slam Polo, Nike enlisted the services of British photographer Rankin and athletes like Cristiano Ronaldo, Joe Cole, and Patrice Evra. Have a look at the Bleed Your Colours ad below.

http://www.youtube.com/watch?v=xLTAMykfYMk

To see more top kit, have a look at Nike Sportswear on and on Twitter.