Tag: 2010 FIFA World Cup

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Arty Eating and Drinking Sports

Cheers! World Cup Beer Posters

Everyone loves Raymond beer. And moreso during these last few weeks as millions of extra pints are being downed all around the world. A brewery in China reported sells 42 000 bottles a day and on one day in South Korea 345 000 bottles. Meanwhile in South Africa, it is expected that 10 million litres will be sold during the soccer world cup. The figures all make sense because beer makes winning that much more sweeter and losing more bearable.

To celebrate the teams that have qualified for round of 16 stage of the soccer world cup, Moxy Creative created “Cheers!”, a set of poster where each country is shown as vintage label on bottle of beer. Check them out after the jump.

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Arty Sports

Smashing Soccer World Cup Murals

Pssst. Here’s how not to win at quiz night – have me in your team AND let me answer all the sports questions. For example, if you were to ask me in what year did Paraguay win the soccer world cup, I wouldn’t know that was a trick question. Given that the world cup is a little more than a week away, I had best brush up on my soccer trivia.

For the first time in its history, the FIFA World Cup will be played on African soil, and to celebrate this spectacle, ESPN has teamed up with American ad agency Wieden+Kennedy and local illustrators at Am I Collective to create a set of colourful murals for each of the 32 teams that will be participating. The artwork is done in a style similar to the art found on our streets and hand-painted movie posters one sees around West Africa. Each mural tells of the culture and soccer history the nation and is quite well done, although I wonder how the Australians will take to their team being represented by a manimal who looks dead keen to box the corner flag. In any case, have a look at these murals after the jump.

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Arty Sports Video Clips

Breathtaking Footage of the Cape Town Stadium

Time really has flown by, the 2010 Soccer World Cup is just two weeks away. Within 33 months, the brand new 68 000-seater Cape Town Stadium was erected. Made out of 93 000 cubic metres of concrete, some 9 000 glass panels, and the sweat of 2500 workers, the stadium is quite the spectacle. The bill for this massive project was a an equally whopping R4,4-billion.

African Renaissance, a local film production company has put together fantastic time-lapse footage that not only shows the beauty of the stadium but of the surroundings of Cape Town itself. Check it out below.

More facts about the stadium can be found at Cape Town Travel. Incidentally did you see the GIANT VUVUZELA mounted on the unfinished section of highway in town?

[via Wezzo | 10and5]

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Awesomeness Sports TV Video Clips

Super Cool Soccer Ads

I can’t say I’m a big fan of soccer. I remember having to play it during the physical ed classes in school. I use the word “play” loosely – I mainly sat on the bench and occasionally stepped out onto the pitch to kick a ball that wandered into my vicinity. If there ever was a position for what I did, it would be “left right out”.

With less than three weeks to go before the start of the 2010 soccer world cup here in South Africa, I found this great commercial to get me into the mood for footy. It’s packed with football royalty with the likes of Cristiano Ronaldo, Didier Drogba, Patrice Evra, Wayne Rooney, and a certain donut-eating, beer-drinking cartoon character. Check out Nike: Write The Future below.

http://www.youtube.com/watch?v=idLG6jh23yE

Coming up after the jump, another Nike ad directed by the very cool Guy Ritchie and Powerade’s never-ending game.

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Awesomeness Featured Sports

The Nike Sportswear x Kronk Collection

For the couple of weeks that the FIFA Soccer World Cup will be running, South Africa is going to be the centre of the world. With the tournament a mere 34 days away, sportswear giant Nike has teamed up with awesome designer/illustrator Kronk (Cape Town FTW!) to create a range of clothing that represents Mzansi and our love for the beautiful game.

Nike released a 30-second spot showing Mzansi “bleed its colours” with the greens, blacks, and yellows of the national flag seeping through the city. Kronk plays a little cameo in the clip, check it out.

http://www.youtube.com/watch?v=oHA4A760iFw

Kronk is one of six international artists who collaborated with Nike Sportswear to create an alternative national team kit. He was asked to make a crest, mascot, print, and typeface in his unique style. His designs were revealed at a media launch that happened earlier this week. For more info and images on that, hit the jump.

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