Sexism in advertising wasn’t such a troubling issue back in the day, especially in the 60s. In this gem from 1964, Volkswagen would have you know that whilst women can be soft and gentle, they tend to hit things. See the ad below – click to embiggen.
If she does have a prang in a Volkswagon, it won’t hurt you very much at all because VW parts are easily replaceable and cheap, like your wife. OK, so they didn’t add that last bit, but I’m surprised they didn’t go the extra mile and do that.
BONUS: See nine disturbingly misogynistic old print ads at Blog of Hilarity.
[via Buzzfeed | Image credit: malcontentdiary]
5 replies on “Adventures in Sexism: Vintage Volkswagen Ad”
oh shit! (looks around for Lucy)
Lol. Big kak await us…
I know, cause its a good ad.
Grrrrr :devil:
Nah just kidding – I had to laugh when I saw it but that’s probably because it’s 2009 and I’m a righteous babe who can stand up for herself thank you very much ;-)
I also had a near hysterical laughing attack when i saw the one that said “the harder a wife works, the cuter she looks” – I reckon it goes double for husbands!
Yo check out this Burger King ad from Singapore. With the Burger King super seven incher you can “fill your desire with something long, juicy, and flame-grilled”.
It’s mind-blowing! Making the woman look like a blow-up doll really pushes the misogynistic point home.